Your Children Are Entrusted to Us
We know that drivers love their vehicles, as mothers love their children. We have a message for all mothers on Mother’s Day…
We’ve wanted to talk about our client Ford Trucks’s 1848T model tow truck and all of its features to users in creative detail. But, giving all of the vehicle rationales to our users without boring them was a challenge. Because we had many details like using 8.5% less gas than the previous model, 120,000 km maintenance interval, ESP, lane tracking system, Ecotorq engine power, in-cab Wi-Fi connectivity service and many more. So, we teamed up with one of the leading directors in Turkey, Berkun Oya, to write a strong script. Experienced actors Serkan Keskin and Hikmet Körmükçü played the characters in our video. The final product was a film with an amusing surprise ending, which combined bittersweet feelings with humor.
Ford Trucks
2017
Social Media Awards Turkey | |
Viral video | Gold |
Special Day Campaign | Gold |
Online Ad | Silver |
Mixx Awards Turkey | |
17 Brand Awareness and Positioning | Gold Mixx |
07 Online Ad Films | Gold Mixx |
Best of the Year | Best of the Year |
18 Branded Content | Bronze Mixx |
Felis | |
FL18. Automotive/Automotive Products | 1st |
FL18. Automotive/Automotive Products | 1st |
DJ12. Viral Projects | 1st |
Crystal Apple | |
Viral Film | Bronze |
KIRMIZI | |
8. Best Branded Content | Success Award |
15. Best Viral Video | Success Award |