Courageous women who chase their dreams without heed to what others would say, we listen to you… Happy March 8th International Women’s Day!

TEB Women’s Banking makes a difference in the world of business by clearing the obstacles against women’s presence. To see what kinds of obstacles there were along the way, we did extensive social listening, digital research and monitoring. And we saw that one of the most important obstacles was the “What will others say?” prejudice.

We shot this film so that an awareness can be raised to make sure that productive women of the growing economy don’t have to ask “What will others say?”, listen to prejudices, or heed those internal dialogues. In this digital campaign for International Women’s Day, where we researched biased sentences used against women in Turkey, we strengthened TEB Women’s Banking’s perception as the brand that supports their dreams and make them a reality.

No matter what you do, never worry about what others would say!